TikTok Shop has strict guidelines on gambling, sweepstakes, and surprise-based product guidelines. This article gives a brief overview of these guidelines.
Overview
TikTok Shop has very strict guidelines on gambling, sweepstakes, and surprise-based/mystery products. These guidelines have been put in place to ensure user protection and to comply with local regulations (as many states do not allow gambling).
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🔴 Prohibited Content 🔴 Surprised-Based Products
🔴Purchase-Based Incentives 🔴 How These Policies are Enforced
Prohibited Content
- Gambling is strictly prohibited on TikTok Shop. This includes the promotion of gambling activities on Livestreams and Videos. Gambling-related products, services, and paraphernalia are not allowed to be sold on TikTok Shop either. These include the following (but are not limited to just these): roulette and roulette game entries, lottery tickets, raffle tickets, sweepstakes, claw machine and claw machine entries, and oyster opening entries.
- Gamification is also strictly prohibited on TikTok Shop. This is the activity of a user paying money for item(s) and a game or element of chance determines which items the user receives. Gamification services and entries are not allowed to be listed for purchase on TikTok shop. You are also not allowed to use gamification or games of chance on Livestreams or videos. Examples of gamification include (but are not limited to): Lucky Spin, Lucky Wheel, Sweepstakes entry, Lucky Scoop, Lucky Draw
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Surprise-Based Products
As mentioned in the overview, TikTok Has very strict definitions of what kind of surprise products are and
Product Requirements
- Must be $100 or less
- Must be manufactured in a factory and cannot be assembled by brands, sellers, or creators
- Must be in the manufacturer's original sealed packaging without any alterations
Product Listing Requirements
- Images showing the possible products the customer may receive
- The quantity, category, and variation of products that the customer may receive
- The odds or probability that a customer may receive any specific product with a purchase
- The value of any products that the customer will receive (the difference in value of products should be as minimal as possible)
- The Category of the product must be CLEARLY defined.
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Purchase-Based Incentives
These are instances where the buyers are eligible for gifts as a consequence of purchasing a product - where no gamification is involved. Available options include Gift with Purchase or Buy More Save More.
The incentives above can be set up on your TikTok Seller under Marketing > Promotions.
How These Policies Are Enforced
Sellers who are deemed to have violated any of these guidelines and rules will have enforcement actions taken against them in accordance with the TikTok Shop Seller Performance Evaluation Policy and Merchant Terms of Service (both links require you to be logged in to your TikTok Shop Seller account to view). Repeated offenses will result in more stringent enforcement actions.
These actions include, but are not limited to, the following:
- Removal of the product from the platform
- Removal and blocking of content
- Formal warning messages
- Suspension of the creator or selling permissions
- Temporary or permanent withdrawal of creator or seller benefits (banning)
- Reporting the creator or seller to the relevant regulatory authorities for prosecution as necessary
If a merchant believes that these actions were taken against them in error, they may file an appeal by raising a ticket within the Seller Center on TikTok. TikTok Shop will investigate the case and take corrective actions as applicable. Sellers and creators should note that they are responsible for collecting and preparing any and all supporting documentation that may be required during a case investigation of this nature.
🚨🚨 Warning: SKU IQ is not responsible if you choose to sell surprise-based products or any of the prohibited products listed above. If your account with TikTok Shop is terminated or banned during your billing period, you will not receive a refund from SKU IQ for that billing period. You can, however, cancel your account for the next billing period if you are unable to appeal the banning decision in your favor.
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You may refer to TikTok's articles on this subject:
TikTok Shop Restricted Products Policy
