---
title: Can SKU IQ Automatically Send New Product to my Point of Sale or eCommerce?
description: SKU IQ can set up automatic pushing of new products to either your Point of Sale or eCommerce!
---

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# Can SKU IQ Automatically Send New Product to my Point of Sale or eCommerce?

## SKU IQ can set up automatic pushing of new products to either your Point of Sale or eCommerce!

Automatic product pushing (AKA auto-push) is one of the handiest, time-saving automation options that SKU IQ offers. This feature allows you to completely skip the [pushing](https://knowledgebase.skuiq.com/knowledge/pushing-products-catalog-migration?hsLang=en) process and send the new product straight to the opposing platform. This way, you can continue to add your product to your preferred platform without having to perform double data entry or manually pushing it via the SKU IQ dashboard.

Auto-pushing works one way - so you'll need to choose which of your two platforms you would like to enter your new product into, your Point of Sale, or your eCommerce. Some fields will not sync from your Point of Sale to your eCommerce, so please keep that in mind when you are selecting which will be your [Source of Truth](https://knowledgebase.skuiq.com/knowledge/source-of-truth?hsLang=en). If you aren't sure a field will sync, check your [specific integrations page](https://www.skuiq.com/integrations/).

To set up automatic pushing, please [contact Support](https://lp.skuiq.com/support?hsLang=en) so that we can enable the feature on your account's backend. 

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