TikTok Shop Brand Authorization Guide

This article will tell you what types of documentation you will need to upload to TikTok Shop in order to sell trademarked brands.

Uploading brand authorization allows sellers to demonstrate they are authorized to sell branded products on TikTok Shop by submitting documents from brand owners. This process is not always mandatory, but TikTok Shop has the right to request and reject listings without proper authorization. 

While TikTok Shop does not mandate brand authorization documents for every brand, they retain the authority to request documentation from sellers whenever necessary. TikTok Shop may require sellers to obtain brand authorization for certain products, brands, and product categories prior to listing these products on TikTok Shop. You can refer to our TikTok Shop Brand Authorization Guide or the TikTok Shop Academy for more information.

Although this doesn't prevent infringement actions, it verifies sellers' permissions, ensuring a balance between diverse seller inclusion and brand interest protection. Brand authorization is typically needed when selling products under any trademarked names. If you are a brand owner, this can help establish trust with customers by having your brand name on all listed products. 

Quick Navigation

1. Where do I submit my brand authorization?

2. Types of Brand Authorization

1. Where do I submit my brand authorization?

On your Seller center go to your Shop Icon on the top-right corner > My Account > Account Settings.

On the account settings page, select Qualification Center.

On the Qualification Center page, select Brand Qualification > Add brand authorization.

On the pop-up page, select what type of authorization you are applying for and confirm.

2. Types of Brand Authorization

Brand owners

If you are a Brand owner, you'll need to fill out the following information:

• Trademark Owner
• Trademark name
• Registration Number
• Brand name
• Trademark registration application date
• Expiry date
•   Category

You'll also need to upload the following document:

For distributors of branded products:

1st Level Authorized Seller

If you are a direct distributor of a brand you do not own, you'll need to fill out the following information:

• Brand name
• Category
• Letter of Authorization issuer contact email

You'll also need to upload the following documents:

Authorization Document(s) Required	Examples
Trademark certificate that is active and officially registered in the U.S. Ensure the certificate includes accurate details such as: the trademark number name application and expiry dates classification name of the registrant
Letter of Authorization from the brand owner granting permission to sell their products on TikTok Shop.

2nd Level Authorized Seller

If you are a direct distributor of a brand you do not own, you'll need to fill out the following information:

• Brand name
• Category
• Letter of Authorization issuer contact email
• the expiration date of the 1st level authorization (if applicable)
• the expiration date of the second letter of authorization (if applicable)

You'll also need to upload the following documents:

Authorization Document(s) Required	Examples
Trademark certificate that is active and officially registered in the U.S. Ensure the certificate includes accurate details such as: the trademark number name application and expiry dates classification name of the registrant
Letter of Authorization from the brand owner granting permission to sell their products on TikTok Shop.
Letter of Authorization from the first-level authorized seller granting permission to sell their products on TikTok Shop.