This article will tell you what types of documentation you will need to upload to TikTok Shop for individual products that are in Restricted Categories or are from trademarked brands.
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Disclaimer:
This document is NOT a complete and thorough list as TikTok Shop for the US market is still new and is evolving. We will try to keep this document as up to date as possible!
Last updated: 05/21/2024
Overview
TikTok Shop wants to ensure the safety of its shoppers, so some categories require extra steps to sell within that category. Some require an invitation from TikTok (such as Children's products) while others are accessible as long as you can provide additional documentation for the uploaded product (such as Beauty products and Cosmetics). Most documentation includes pictures of the packaging and can range from the Drug Facts for beauty treatments to the manuals for electronic devices. These documents can be uploaded under the Product Certification section of the individual product page.
Each category will also require certain information to be submitted under the Product Attributes, you'll notice the obligatory fields will be preceded by a red asterisk, these attributes will vary depending on the product.
You can read about the restricted and invite-only categories in our article about them here or on TikTok Shop Academy here (you will need to log in to your TikTok Shop Seller account to see this article)
Quick Navigation
🔵 Jewelry, Watches, and Accessories 🔵 Beauty, Cosmetics, and Personal Care Products 🔵
🔵 Consumer Medical Devices 🔵 Electronics 🔵 Pet Food 🔵 Children's Products 🔵
🔵 Pre-Packaged & Packaged Food 🔵
Jewelry, Watches, and Accessories
Sellers that want to sell jewelry, watches, or accessories containing precious metals, precious gems, or diamonds (e.g. pearl, gold, silver, platinum, palladium, etc.) must obtain the necessary approval from TikTok Shop before listing the items. You can find instructions on how to submit your shop for this category approval here.
Documents required for submission include certificates of authenticity, jewelry identification reports, testing reports, pictures of the product(s) and packaging, and any other information where applicable.
🚨 Caution: Products that contain precious metals or precious gems must NOT be sold if they fall into any of the following categories:
- Gold or silver products that are not stamped in compliance with applicable laws
- Products that do not comply with the Federal Trade Commission's (FTC) Guides for the Jewelry, Precious Metals, and Pewter Industries
- Jewelry items that are made from, or contain, conflict minerals
- Diamonds that do not comply with the Kimberley Process Certification Scheme
Product Packaging Photos
- Product photos must be clear and legible and show the physical product and its packaging.
- Photos must show all sides of the product and any information on the packaging must be visible, including the product name.
- Product photos must show the same product which is described in the additional required documentation.
- Images must show the country of origin displayed on either the packaging or on the jewelry itself.
Gold
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Test Report from a United States-accredited lab
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Example
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Letter of Authenticity (LOA) or Certificate of Authenticity (COA)
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Example
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Diamonds
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Natural Diamond Certificate
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Example
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Lab Created Diamond Certificate
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Example
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Ruby, Sapphire, and Emerald
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Precious Gemstone Certificate
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Example
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Beauty, Cosmetics, and Personal Care Products
Sellers that sell beauty, cosmetics, and personal care products no longer need to request approval for this category, however, they must still comply by this category's rules. These items include, but are not limited to, beauty and personal care products like skincare and lotions, any cosmetics (makeup), and any other product that is intended to be rubbed, poured, sprinkled, or sprayed onto, introduced into, or otherwise applied to the human body (skin, hair, nails, etc.) for cleansing, beautifying, promoting attractiveness, or altering the appearance of said human body.
Sellers who list items in these categories must ensure the following:
- All product details are appropriately described and labeled (in both pictures and in product description)
- Products must be sold in their original, unopened packaging with any accompanying documentation
Sellers who apply to sell beauty, cosmetics, and personal care products must submit documents that contain the following criteria:
| Cosmetics Packaging Labeling | Example |
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Beauty, Cosmetics, and Personal Care Products that Have Medicinal Claims
These are items that are, by definition, both beauty items and drugs/medicines. Items that have medical claims may be required to submit additional qualification documents. These items can include dandruff-treating shampoos, acne treatments, and anything else that has an intended use for diagnosing, curing, mitigating, treating, or preventing disease.
Documentation that must be provided includes:
- Proof of valid FDA Registration (if applicable)
- Drug Facts label printed on the package.
🚨 Caution: Items that fall into any of the following circumstances MUST NOT be sold on TikTok Shop under any circumstances
- Beauty and personal care products that require a medical professional's supervision or direction
- Beauty and personal care products that claim to have medical applications but are not verified by the United States Food and Drug Administration (FDA) or are not labeled correctly as both a cosmetic and a drug
- Cosmetics that are not packaged, labeled, or intended for retail sale in the United State (e.g. cosmetic testers, imported cosmetics that do not comply with United States laws and regulations)
- Cosmetics that are named in the FDA recall or safety alert
- Cosmetics containing FDA prohibited or restricted ingredients
| Drug Labeling | Example |
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| FDA Approval | Example |
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Consumer Medical Devices
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Category Qualification Requirements
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Examples
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Sellers who wish to sell items under the Hair Removal Devices category must have been onboarded through a pre-approval process by TikTok Shop. These items require:
- Device manufacturer's Establishment Registration and listing (FURLS account)
- A copy of 510(k) Pre-Market Notification for Medical Device Class 2 or proof of 510(k) exemption from FDA’s Product Classification database
- A copy of current Good Manufacturing Practices certification or registration
- Product testing reports or certifications by ASCA-accredited testing laboratory
Electronics
Sellers who want to list consumer medical devices regulated by the FDA on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules. Electronic devices include but are not limited to commercial appliances, beauty & personal care appliances, electronic accessories, hand and portable power tools, household appliances, all electronic products with wireless capabilities (such as Wi-Fi-enabled devices), and all electronic products with Bluetooth capability (such as wireless earphones).
Sellers who list items in these categories must add to their listing a complete set of images of the product and packaging, including any information provided on the product & packaging, including any safety markings as well as submit documents that contain the following criteria:
| US Certificate of Conformity / Compliance (COC) | Example |
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The certificate must be issued by a recognized NRTL (Nationally Recognized Testing Laboratory) accredited by the Occupational Safety and Health Administration (OSHA) TikTok Shop will accept this certification on the following formats:
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| Declaration of Conformity | Example |
| A certificate of conformity is issued by the manufacturer or the authorized representative that a product meets required US electrical safety standards or specifications | 
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Pet Food
Sellers who want to list Pet Food on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules. These items include but are not limited to animal food intended for consumption by pets. Sellers who wish to list pet food on TikTok Shop must submit the documentation listed below to TikTok Shop as part of the product approval process.
| Pet Food Nutritional Label | Example |
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A complete set of images of the product's packaging and labeling. It must include:
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Children's Products
Sellers who wish to sell any kind of Children's or Baby products must have been onboarded through a pre-approval process by TikTok Shop. These items include but are not limited to toys, strollers, children's and baby clothes, baby car seats, baby and children's care and health items, and nursing and feeding accessories.
Children's products are products designed or intended primarily for children 12 years of age or younger. Sellers are responsible for ensuring that all children’s products listed on TikTok Shop comply with all applicable laws and regulations, including but not limited to the Consumer Product Safety Improvement Act (CPSIA). In addition, sellers who wish to list these products must submit the documentation listed below to TikTok Shop as part of the product approval process
| Product Testing Reports or Certifications | Example |
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| Children’s Product Certificate | Example |
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| Images of Product Packaging | Example |
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Pre-Packaged & Packaged Foods
Sellers who want to list Food Items on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules.
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Food Labeling
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Example |
Food and beverage products must comply with all applicable laws and regulations, including FDA packaging and labeling requirements. This means the product images must contain :
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Brand Authorization
TikTok Shop requires authorization for you to list items within certain brands. You must upload your authorization to sell within these brands under your Account Settings. There are three different types of authorization:
- Trademark Owner - The trademark registrant and the TikTok Shop registrant are the same individual or company
- 1st Level Authorized Seller - The TikTok Shop registrant has received a letter of authorization from the trademark registrant
- 2nd Level Authorized Seller - The TikTok Shop registrant has received a letter of authorization from a 1st Level Authorized Seller
| Authorization Type | Authorization Document(s) Required | Examples |
| Trademark Owner | Trademark Certificate |
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| 1st Level Authorized Seller | Level 1 Letter of Authorization |
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| 2nd Level Authorized Seller |
BOTH: Level 1 Letter of Authorization Level 2 Letter of Authorization |
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🌟 What is a Brand Authorization Letter?
A Brand Authorization Letter is a signed and sealed letter that is given by the brand owner to sellers/vendors to sell, distribute, and/or exhibit their products with the mentioned brand name. The Brand Authorization Letter provides the authenticity of the supplier and the owner. TikTok Shop requires you to have this uploaded prior to trying to sell for many popular brands.
Where Do I Upload This Information?
Check out this article on how to upload these documents to your products!!
