This article will tell you what types of documentation you will need to upload to TikTok Shop for individual product approval
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Disclaimer:
TikTok Shop for the US market is still new and is evolving. We will try to keep this document as up-to-date as possible!
Last updated: 07/18/2024
Overview
TikTok Shop wants to ensure the safety of its shoppers, so some categories require extra steps to sell within that category. Some require an invitation from TikTok, while others are accessible as long as you can provide additional documentation for the uploaded products. Most documentation includes pictures of the packaging and can range from the Drug Facts for beauty treatments to the safety certification devices. These documents can be uploaded u nder the Product Certification section of the individual product page.
Each category will also require certain information to be submitted under the Product Attributes, you'll notice all obligatory fields will be preceded by a red asterisk, these attributes will vary depending on the product and category.
You can read about the restricted and invite-only categories in our article about them here or on TikTok Shop Academy here (you will need to log in to your TikTok Shop Seller account to see this article)
While TikTok Shop does not mandate brand authorization documents for every brand, they retain the authority to request documentation from sellers whenever necessary. TikTok Shop may require sellers to obtain brand authorization for certain products, brands, and product categories prior to listing these products on TikTok Shop. You can refer to our TikTok Shop Brand Authorization Guide or the TikTok Shop Academy for more information.
Quick Navigation
🔵 Jewelry, Watches, and Accessories 🔵 Beauty, Cosmetics, and Personal Care Products 🔵
🔵 Consumer Medical Devices 🔵 Electronics 🔵 Pet Food 🔵 Children's Products 🔵
🔵 Pre-Packaged & Packaged Food 🔵 Products with CO₂ Cylinders
Jewelry, Watches, and Accessories
Sellers who wish to sell jewelry, watches, or accessories containing precious metals, precious gems, or diamonds (e.g. pearl, gold, silver, platinum, palladium, etc.) must have been onboarded through a pre-approval process by TikTok Shop or request a category authorization. You can find more details on how to submit that request here.
Once the category authorization is approved by TikTok, you'll still need to submit individual certifications for each item, as materials will be different for each piece. Documents required for the product submission include certificates of authenticity, jewelry identification reports, testing reports, pictures of the product(s) and packaging, and any other information where applicable.
🚨 Caution: Products that contain precious metals or precious gems must NOT be sold if they fall into any of the following categories:
- Gold or silver products that are not stamped in compliance with applicable laws
- Products that do not comply with the Federal Trade Commission's (FTC) Guides for Jewelry, Precious Metals, and Pewter Industries
- Jewelry items that are made from, or contain conflict minerals
- Diamonds that do not comply with the Kimberley Process Certification Scheme
Product Packaging Photos
- Product photos must be clear and legible and show the physical product and its packaging.
- Photos must show all sides of the product and any information on the packaging must be visible, including the product name.
- Product photos must show the same product which is described in the additional required documentation.
- Images must show the country of origin displayed on either the packaging or on the jewelry itself.
Gold
Test Report from a United States-accredited lab
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Example
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Letter of Authenticity (LOA) or Certificate of Authenticity (COA)
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Example
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Diamonds
Lab Created Diamond Certificate
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Example
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Ruby, Sapphire, and Emerald
Precious Gemstone Certificate
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Example
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Beauty, Cosmetics, and Personal Care Products
Sellers that sell beauty, cosmetics, and personal care products no longer need to request approval for this category, however, they must still comply by this category's rules. These items include, but are not limited to, beauty and personal care products like skincare and lotions, any cosmetics (makeup), and any other product that is intended to be rubbed, poured, sprinkled, or sprayed onto, introduced into, or otherwise applied to the human body (skin, hair, nails, etc.) for cleansing, beautifying, promoting attractiveness, or altering the appearance of said human body.
Sellers who list items in these categories must ensure the following:
- All product details are appropriately described and labeled (in both pictures and in the product description)
- Products must be sold in their original, unopened packaging with any accompanying documentation
Sellers who apply to sell beauty, cosmetics, and personal care products must submit documents that contain the following criteria:
Cosmetics Packaging Labeling | Example |
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Beauty, Cosmetics, and Personal Care Products that Have Medicinal Claims
These are items that are, by definition, both beauty items and drugs/medicines. Items that have medical claims may be required to submit additional qualification documents. These items can include dandruff-treating shampoos, acne treatments, and anything else that has an intended use for diagnosing, curing, mitigating, treating, or preventing disease.
Documentation that must be provided includes:
- Proof of valid FDA Registration (if applicable)
- Drug Facts label printed on the package.
🚨 Caution: Items that fall into any of the following circumstances MUST NOT be sold on TikTok Shop under any circumstances
- Beauty and personal care products that require a medical professional's supervision or direction
- Beauty and personal care products that claim to have medical applications but are not verified by the United States Food and Drug Administration (FDA) or are not labeled correctly as both a cosmetic and a drug
- Cosmetics that are not packaged, labeled, or intended for retail sale in the United States (e.g. cosmetic testers, imported cosmetics that do not comply with United States laws and regulations)
- Cosmetics that are named in the FDA recall or safety alert
- Cosmetics containing FDA-prohibited or restricted ingredients
FDA Approval | Example |
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Consumer Medical Devices
Sellers who wish to sell items under the Hair Removal Devices category must have been onboarded through a pre-approval process by TikTok Shop. These items require:
- Device manufacturer's Establishment Registration and listing (FURLS account)
- A copy of 510(k) Pre-Market Notification for Medical Device Class 2 or proof of 510(k) exemption from FDA’s Product Classification database
- A copy of current Good Manufacturing Practices certification or registration
- Product testing reports or certifications by ASCA-accredited testing laboratory
Electronics
Sellers who want to list Electronics on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules. Electronic devices include but are not limited to commercial appliances, beauty & personal care appliances, electronic accessories, hand and portable power tools, household appliances, all electronic products with wireless capabilities (such as Wi-Fi-enabled devices), and all electronic products with Bluetooth capability (such as wireless earphones).
Sellers who list items in these categories must add to their listing a complete set of images of the product and packaging, including any information provided on the product & packaging, including any safety markings as well as submit documents that contain the following criteria:
Pet Food
Sellers who want to list Pet Food on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules. These items include but are not limited to animal food intended for consumption by pets. Sellers who wish to list pet food on TikTok Shop must submit the documentation listed below to TikTok Shop as part of the product approval process.
Pet Food Nutritional Label | Example |
A complete set of images of the product's packaging and labeling. It must include:
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Children's Products
Sellers who wish to sell any kind of Children's or Baby products must have been onboarded through a pre-approval process by TikTok Shop or request a category authorization. You can find more details on how to submit that request here. These items include but are not limited to toys, strollers, children's and baby clothes, baby car seats, baby and children's care and health items, and nursing and feeding accessories.
Children's products are products designed or intended primarily for children 12 years of age or younger. Sellers are responsible for ensuring that all children’s products listed on TikTok Shop comply with all applicable laws and regulations, including but not limited to the Consumer Product Safety Improvement Act (CPSIA). In addition, sellers who wish to list these products must submit the documentation listed below to TikTok Shop as part of the product approval process
Once the category authorization is approved by TikTok, you'll still need to submit individual certifications for each item, as materials will be different for each piece. Documentation required may include Product Testing Reports or Certifications, Children’s Product Certification, and detailed images of product packaging with all safety warnings and age rating
Product Testing Reports or Certifications | Example |
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Children’s Product Certificate | Example |
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Images of Product Packaging | Example |
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Pre-Packaged & Packaged Foods
Sellers who want to list Food Items on TikTok Shop no longer need to request approval for this category, however, they must still comply with this category's rules.
Food Labeling
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Example |
Food and beverage products must comply with all applicable laws and regulations, including FDA packaging and labeling requirements. This means the product images must contain :
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Products with CO₂ Cylinders
- Certification from (DOT)
- FBT will not be responsible for shipping or returns, a seller must be authorized to ship either through a 3PL or 4PL
- Product Testing Reports or Certifications by a Consumer Product Safety Commission (CPSC)-accepted accredited laboratory
Where Do I Upload This Information?
Check out this article on how to upload these documents to your products!